Caution is the name of the game these days. The new coronavirus outbreak resulted in a gigantic worldwide question mark. This is something Americans have never experienced before. Because we’ve never experienced it before, we don’t know how anyone really feels about the pandemic that is infecting and killing more people each day than the day preceding it. This makes the building of social media campaigns especially difficult.
For example, you won’t want to alienate potential new clients — or ones who’ve been by your side for years — by saying or doing the wrong thing amidst this crisis. For some law firms, that means a few tips on how to get a client’s business through the outbreak with the least damage possible. For other law firms, it might mean silence.
The choice is really up to you — and your clients.
What do we advise during this outbreak? It can be a good time to approach potential new clients. The reason for this is simple: there will be a veritable tsunami of coronavirus-related litigation in the months and years to come. They will exist to fill the void of uncertainty left in our hearts and minds after this is over.
The world economy is teetering on the brink of collapse. Views on benefits, paid sick leave, rent, etc. are all changing seemingly in an instant. That means that this outbreak might represent the right time to give more than you take (when it comes to your employees).
Any social media campaign should make clients aware of potential pitfalls ahead, such as employees suing because they were forced to work while sick, a lack of sick leave when it was needed the most, wrongful termination, or an unsafe workplace. Legal entities should do their best to ensure potential clients have all the right information they need to run a smooth operation during one of the most chaotic eras in American history.
It doesn’t matter where you display this information. In fact, many of your advertisements — whether they appear on Facebook, Twitter, Instagram, or LinkedIn — should appear as public service announcements. “Advice” makes more sense than a sales pitch right now, and it will more likely net your business more new clients in the long-run anyway.
Last but not least — if your own law firm can survive on a skeleton crew while most legal associates work from home or take time off, then it should. Remember, we’re all in this together. It’s our responsibility to mitigate as much of the damage from this outbreak as we can.